2025 has been an incredible year for the IT, networking, power protection, and structured cabling sectors. From explosive growth in hybrid working infrastructure to heightened demand for resilient power solutions, the technology landscape has shifted at pace – and at Comms Express, we’ve seen some clear favourites emerge. In this Year End Review, we’re excited to showcase the Top 10 Best-Selling Brands of 2025 – brands that have stood out for innovation, performance, and real-world impact.
Whether you’re sourcing enterprise networking gear, reliable power protection, structured cabling solutions, or next-gen connectivity products, this list reflects what hundreds of customers chose most often this year.
1. APC by Schneider Electric – Trusted Power Protection for Every Environment
Topping the charts in 2025, APC has once again proven why it’s the go-to brand for power protection. From businesses safeguarding critical infrastructure to home offices demanding reliable uptime, APC solutions dominate demand.
Why APC Leads in 2025
- Unmatched UPS Technology: APC’s range of uninterruptible power supplies (UPS) continues to be a cornerstone for IT resilience.
- Broad Product Spectrum: From entry-level desktop models to high-capacity racks for data centres, APC caters to every need.
- Energy Efficiency Leadership: With greater focus on sustainability, APC’s efficient designs deliver both performance and lower operational costs.
- Remote Monitoring & Management: Smart connectivity and monitoring features have made APC ideal for distributed and hybrid environments.
Featured Solutions
- APC UPS
- APC PDUs
- APC Server Racks and Cabinets
- APC Warranty
- Portable Power Stations
- APC Netbotz Security and Environmental Monitoring
- APC Licences
Whether protecting critical server racks or safeguarding workstations, APC’s best-sellers of 2025 demonstrate a blend of reliability and intelligent design that continues to win trust.
2. Ubiquiti – Scalable Networking for Modern Infrastructure
Climbing to a standout position this year, Ubiquiti continues to shape networking for small-to-medium businesses, educational institutions, and forward-thinking enterprises alike.
Why Ubiquiti Is a Top Pick
- Powerful UniFi Ecosystem: The UniFi line remains one of the most in-demand networking platforms, prized for centralised management and easy scaling.
- Value Meets Performance: Ubiquiti’s products offer high throughput and robust reliability at competitive price points.
- Wi-Fi 6 and Beyond: With the rise of high-density wireless environments, Ubiquiti’s advanced access points have been a hit.
- Hybrid Work Environments: Businesses expanding wireless coverage for flexible working environments have driven strong adoption.
Popular Ubiquiti Categories
- UniFi Enterprise WIFI systems
- Ubiquiti Broadband
- Ubiquiti Home WiFi
- Ubiquiti Security
- Ubiquiti IP Cameras
- Ubiquiti Networks Access Security
- Ubiquiti HDDs
- Ubiquiti NAS Solutions
For organisations balancing performance with affordability, Ubiquiti’s product lineup delivered exceptional value and flexibility in 2025.
3. Netgear – Networking Solutions with Enterprise Ambition
Netgear continued its strong presence in both business and home networking markets. With robust routers, switches, and wireless systems, Netgear was a top seller across multiple customer segments.
Factors Behind Netgear’s Success
- Pro Series for Business: The Netgear ProSAFE and Insight-managed ranges resonated with businesses seeking straightforward, reliable network management.
- High-Performance Routers: Demand for faster speeds and secure connectivity kept Netgear consumer and SOHO routers in high rotation.
- Wi-Fi 6/6E Adoption: Strategic upgrades tapped into growing demand for next-gen wireless performance.
Best-Selling Netgear Products
Netgear’s broad appeal – covering home offices, SMBs, and distributed networks – ensured it remained a top choice throughout 2025.
4. HPE & Aruba – Enterprise-Grade Networking for the Digital Age
Combining the strengths of HPE (Hewlett Packard Enterprise) and Aruba Networks, this powerhouse brand portfolio continued to lead the enterprise segment. For IT teams tasked with network modernisation, HPE & Aruba stood out for performance, security, and manageability.
What Sets HPE & Aruba Apart
- Cloud-Managed Networking: Aruba Central and HPE’s cloud integrations have become key differentiators.
- Secure Access and Analytics: Built-in security capabilities and insight-driven analytics made these solutions essential for enterprise IT.
- Campus & Branch Connectivity: High-capacity wireless and switching for high-density deployments were particularly in demand.
Top Categories
- HPE and Aruba Switches
- HPE Networking Instant On
- HPE Proliant Servers
- HPE MSA Storage
- Aruba Networks
Businesses pushing digital transformation gave HPE & Aruba a strong vote of confidence this year, cementing their position on this list.
5. Eaton – Resilient Power and Protection Solutions
Eaton has long been synonymous with power quality and resilience – and in 2025, that reputation translated into strong worldwide demand. With critical infrastructure and data continuity top of mind for IT teams, Eaton’s portfolio delivered solutions that customers could depend on.
Why Eaton Was a Best Seller
- High-Performance UPS Systems: From modular designs to scalable systems for data centres, Eaton offered robust power continuity.
- Advanced Battery Solutions: Longer runtimes and intelligent battery management increased system uptime.
- Industrial and Commercial Reach: Eaton’s versatility across sectors broadened its appeal.
High-Demand Eaton Products
- Eaton UPS Systems
- Eaton PDUs
- Eaton Connectivity Products
- Eaton Mounts and Workstations
- Eaton Patch Panels
- Eaton KVM and Console Drawer Solutions
- Eaton Transceivers
- Eaton Access Points
In a year where uptime and power reliability were non-negotiable, Eaton’s offerings proved indispensable.
6. DrayTek – Reliable Connectivity for Small and Medium Networks
A longstanding favourite among SMEs and network integrators, DrayTek maintained strong performance in 2025. Its range of routers and firewalls offered secure, reliable connectivity with rich feature sets tailored to business needs.
Why DrayTek Stands Out
- Comprehensive VPN Support: Essential for secure branch and remote connectivity.
- Business-Focused Routers & Firewalls: Feature-rich, easy-to-configure devices for growing networks.
- Value-Driven Performance: Strong ROI for organisations balancing cost with capability.
Popular DrayTek Selections
For organisations with security, stability, and connectivity top of mind, DrayTek remained a dependable choice throughout the year.
7. Cisco Meraki – Intelligent Networking with Cloud Simplicity
At the intersection of enterprise power and cloud-native simplicity, Cisco Meraki continued to be a major player in 2025. With cloud-managed solutions that simplify complex networks, Meraki’s innovation helped organisations of all sizes modernise with confidence.
The Drivers of Meraki’s Popularity
- Truly Unified Management: Centralised, browser-based administration became a major selling point.
- Secure and Insight-Driven: Built-in security and visibility tools made Meraki ideal for dynamic environments.
- Scalability and Flexibility: Whether a branch office or multi-site environment, Meraki scaled without friction.
Cisco Standout Categories
Meraki’s blend of enterprise capability and intuitive control kept it high on customers’ radars all year.
8. Datacel – Robust Server Cabinets and Racking
While infrastructure components often work behind the scenes, their importance can’t be overstated – and Datacel saw major demand for its floor-standing racks and server cabinets in 2025.
Why Datacel Became a Best Seller
- Build Quality You Can Trust: Precision-engineered racks that protect your hardware investment.
- Flexible Configurations: A range of heights, load capacities, and accessories met varied installation needs.
- Cooling & Cable Management: Features designed to support airflow, safety, and neat builds.
Popular Datacel Options
- Datacel Floor Standing Server Cabinets
- Datacel Wall Mounted Cabinets
- Datacel Cabinet Accessories
- Universal Cabinet Accessories
- Datacel Datacenter Racks ad Accessories
As data-driven workloads expand, the physical infrastructure supporting them matters – and Datacel delivered.
9. TP-Link – Affordability Without Compromise
TP-Link continued its rise in 2025, appealing to small businesses, installers, and value-conscious customers who need performance without excessive cost.
What Makes TP-Link a Customer Favourite
- Reliable Networking Basics: Routers, switches, and wireless access points that just work – day after day.
- Easy Setup and Management: Simplified interfaces and app-based controls make deployment faster and easier.
- Strong Residential and Business Adoption: TP-Link’s appeal spans homes, offices, and retail environments.
High-Demand TP-Link Categories
- TP-Link Switches
- TP-Link Wireless
- TP-Link Routers and Modems
- TP-Link Media Converters, Adapters and Modules
- TP-Link Wireless Home IP Security
TP-Link’s consistent performance and accessible price points helped it capture strong share in 2025.
10. Excel – The Backbone of Structured Cabling
Rounding out our list is Excel, a brand synonymous with structured cabling excellence. Whether building out new networks or upgrading legacy systems, Excel’s cabling solutions remained best-sellers across sectors.
Reasons for Excel’s Success
- Certified Performance: Excel cabling adheres to stringent standards for next-gen networks.
- End-to-End Solutions: From copper and fibre to accessories, Excel delivers complete infrastructure packages.
- Installer-Friendly Design: Products engineered for fast, reliable deployment.
Popular Excel Offerings
- Excel Patch Leads
- Excel Cables
- Excel Faceplates and Faceplate Blanks
- Excel Modules and Kits
- Excel Panels
- Excel Patch Cord Cables
With data speeds and reliability front of mind for 2025 network builds, Excel’s structured cabling was a clear choice for installers and IT teams alike.
What This Means for 2026
As we close out 2025, it’s clear that organisations are balancing performance, resilience, and value in their technology choices. The brands that rose to the top this year combine:
-Innovation
-Real-world performance
-Scalability for future needs
-Broad appeal across business sizes
If 2025 was defined by investments in connectivity and continuity, 2026 looks poised to build on that foundation – with smarter networks, more resilient power systems, and infrastructure designed for dynamic, hybrid environments.
Explore the best solutions from these top brands and future-proof your IT environment – right here at Comms Express.
