No Way To CCA (Copper Clad Aluminium)

No Way to CCA – A slogan I’ve dreamt up and one I very much believe in. Copper Clad Aluminium cables are a blight on our industry and I believe that we as an industry and as individuals should make a concerted effort to halt the manufacture and import of this cheap and inferior, and […]

Celebrity Endorsements

The celebrity endorsement certainly adds a huge glamour for a brand but does it actually work? Are we as consumers seduced by these supposed partnerships? And perhaps just as importantly do the celebrities actually care about the products they’re being paid to endorse? At the recent CES show in Las Vegas a stream of celebrities […]