APC the cost of downtime header

Running a business isn’t easy. It’s stressful. It’s expensive. And it’s time-consuming.

As a business owner, we know that making money and protecting your reputation are your top priorities. You work tirelessly to reach these goals and don’t want anything to ruin this.

Power disturbances are more common than you may expect and their existence can tear down all the hard work you’ve put in to build up your business. Fortunately, they are preventable if you put the right steps in place to counter them.

In this blog, we will explore the cost of downtimes on your business and ways you can prevent this from affecting your business.

The cost of downtime

When calculating the cost of downtime, you will need to take into account both the direct and indirect costs involved.

Direct costs of downtime include:

  • Lost wages of employees unable to complete work
  • Revenue uncaptured due to systems being down
  • Overtime wages to check or fix systems after the outage
  • Losses cost from damaged equipment
  • Time spent restarting equipment after the outage has occurred

The direct costs can vary depending on the employee’s wages, how expensive the equipment involved is, and so on.

Indirect costs can include:

  • Reduced customer satisfaction
  • Customers lost to competitors during downtime
  • Damaged brand reputation
  • Negative public relations

Indirect costs are often difficult to quantify as you cannot prove the loss either way. This is particularly difficult when potential customers are involved and the ongoing effect of this.

If customers are unable to contact you due to the downtime to either buy your product or service or look for help or make a complaint, they will quickly become disheartened. This can cost you their business now and in the future, as well as other future customers if they pass their negative reviews on to them. This can have a knock-on effect in damaging your brand’s reputation. For every negative experience, you will need to make up for this with 12 positive experiences – that is if the customer gives you that second chance at all.

How to prevent this

As you can see there are a lot of factors that can impact the cost and impact of your downtime. The frequency and duration of these downtimes will also further impact the effect of these events.

Don’t leave your reputation and bank account to suffer – with an APC UPS you can prevent downtime from occurring, and therefore all the problems that go with it.

For help choosing the right UPS for you, check out APC’s UPS Selector tool!

Try APC’s UPS Selector Tool


Some UPS suggestions for you:


Intelligent and efficient network power protection from entry level to scaleable runtime

Unlike traditional UPS systems, the Smart-UPS will seamlessly integrate with your network. Enjoy better visibility into the health and performance of your UPS and real-time battery status updates with a UPS that includes higher accessibility, enhanced performance and increased reliability.


  • Adjustable voltage sensitivity & transfer points
  • Power conditioning
  • Intelligent battery management
  • Boost and Trim Automatic Voltage Regulation (AVR)
  • Predictive failure and disconnected battery notifications
  • Temperature-compensated battery charging

Buy APC Smart UPS


APC Smart-UPS On-Line

High density, double-conversion on-line power protection with scalable runtime

APC Smart-UPS On-Line
Protect your servers, voice / data networks, medical labs, and light industrial applications with the high density, true double-conversion on-line power protection that comes with a Smart-UPS On-Line system! When your business requires a runtime of hours and not minutes, a Smart-UPS On-line is your best solution. All models 5kVa and above include a Network Management Card to allow you to manage your system from anywhere.


  • Temperature-compensated battery charging
  • Automatic restart of loads after UPS shutdown
  • Hot-swappable batteries
  • Intelligent battery management
  • Frequency and voltage regulation
  • Disconnected battery & predictive failure notifications

Buy APC Smart UPS Online SRT

Buy APC Smart UPS Online SURT

Buy APC Smart UPS Online SRT Marine

Buy APC Smart UPS Online SRT Lithium-Ion


This is just a brief look at the APC UPS Range, if you require more Schneider Electric equipment for your business, you can check our Schneider Electric microsite for a wide range of APC products to suit your needs.


Other Schneider Electric products Available from Comms Express:

Server Racks & Accessories | NetBotz Security and Environmental Monitoring | Extended Warranty | Accessory Extended Warranty | Power Distribution Units | Uninterruptible Power Supply


If you require any further information on these or any other products that we stock here at Comms Express, please do not hesitate to contact our team who will be only too happy to help.

Until next time…