Celebrity endorsements

The celebrity endorsement certainly adds a huge glamour for a brand but does it actually work? Are we as consumers seduced by these supposed partnerships? And perhaps just as importantly do the celebrities actually care about the products they’re being paid to endorse? At the recent CES show in Las Vegas a stream of celebrities […]

The mother of all inventions!

Something struck me the other day as I cracked open my first Christmas nut, what a great invention the seemingly simple yet wonderful invention the nutcracker is. I love hearing that satisfying sound of a walnut or hazelnut cracking open and for me it belongs with a fine Christmas, sorting through the shell remnants to […]