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Sony Pictures fights piracy with Cisco

Sony Pictures Networks India has brought in technology developed by Cisco to help protect its latest feature films and TV shows from falling into the hand of hackers.

With video piracy costing the entertainment industry billions of dollars every year, security is one of the biggest priorities for executives and the digitisation of entertainment has brought an increased risk of piracy. It is believed that unauthorised distribution of premium content currently consumes around a quarter of peak internet bandwidth.

However, Sony Pictures is fighting back by implementing Cisco’s D9800 network transport receiver with advanced security controls to protect its premium channel distribution.

It has also integrated Cisco’s VideoGuard Everywhere system, a software-based video service specifically designed to effectively stop video piracy, from creation through distribution to consumption and beyond.

This means that Sony Pictures can watermark its video content with highly secure forensic signatures which can trace back the source for any illegal redistribution of content.

“Our content is our most valuable asset,” said Sony Pictures Networks CEO NP Singh, who added that deploying an advanced security solution across its network and content distribution platforms with Cisco will help protect its premium content for subscribers.

Sanjay Kaul, Cisco’s MD of sales in India, went to say that Sony Pictures Networks India will now benefit from one of the most advanced and secure content distribution platforms in Asia Pacific.

“This launch reinforces our commitment to the broadcast and media market, and Cisco is proud to be partnering with SPN for the launch of their new HD channels,” he concluded.

In the UK, Sky has also recently called upon Cisco’s VideoGuard Everywhere service to secure its video platforms.

Written by for Comms ExpressADNFCR-1186-ID-801825890-ADNFCR

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