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Cisco helps bring foreign language TV channels to UK viewers

A new app-based streaming service developed by Cisco in collaboration with Sky means that popular foreign language film, television and news channels can be accessed in the UK in one place.

OnPrime TV is powered by Cisco’s Infinite Video Platform to offer viewers channel packs such as Sky South Asian, Sky Arabic and Sky Russian.

Rajeev Raman, vice president of strategy and product management at Cisco’s service provider applications and platforms division, said the new service “fills the gap in the market for high-quality foreign entertainment available to non- European expatriate communities living in Europe”.

Emma Lloyd, group director of business development and strategic partnerships at Sky added: “[We have] worked closely with Cisco for years, and we're pleased to be partnering with them on this innovative new service.

“Cisco's technological expertise and Encompass' long-standing history of delivering reliable broadcast solutions, combined with Sky's strong track record on curating content and streaming to millions of customers, has created an exciting new service.”

The OnPrime TV app can be downloaded via Apple TV’s app store with the channel packs priced between £8.99 and £17.99 a month after a 30-day free trial period.

Aside from the UK, the service is also available in Italy and Germany. Additional European countries will be added throughout 2017.

New director

In other Cisco-related developments, the company has appointed Brenton L. Saunders, chairman, president and CEO of pharmaceutical company Allergan to its board of directors, effective immediately.

Cisco boss Chuck Robbins praised Brent as “a natural innovator and leader with a deep understanding of business transformation”.

“Brent has the vision and foresight needed to help Cisco realise the business potential of the biggest digital transition in history,” added Cisco executive chairman John Chambers.

The appointment of Saunders means Cisco’s board now comprises 12 members including former Yahoo CEO Carol A. Bartz and Arun Sarin, former CEO of Vodafone Group.

Written by for Comms Express

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