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BT faces fine over misleading broadband adverts

BT has come under fire and is facing a ban for making misleading claims about the quality of its broadband.

According to The Telegraph, the UK's biggest telecoms provider has said that its broadband is better than its rivals, which, upon investigation isn't accurate.

The adverts that carried this message were first aired in Britain in October 2015 and stated that BT's Infinity fibre broadband had superior online gaming and video than Virgin Media.

Further claims stated that the company's download speeds were faster than its rival provider Sky.

However, the Advertising Standards Authority (ASA) has found that BT's claims did not stand up to test results that were carried out by the regulator.

As such, the ASA has called for the provider's adverts to be taken off air and changed to reflect the capabilities of BT's services.

One advert made a direct claim, saying that "BT Infinity fibre optic broadband offers more responsive gaming than Virgin Media".

The ASA has commented: "We told BT not to repeat the claims in the ads unless they held documentary evidence to substantiate them and made available sufficient information about their methodology and data for verification."

Despite the findings by the ASA, BT has defended its services, saying that independent testing and other tests on its speeds have shown that it is the best choice for customers regarding online gaming and broadband speeds.

The ASA remains firm in its results, particularly after publishing research earlier this year that found that many providers are guilty of presenting confusing pricing to their consumers in adverts.

As a result, it seems that a majority of the providers' potential customers aren't certain about the actual cost of the broadband services that are being offered.

Due to this, the ASA has said that from October, all broadband adverts would have to show all of their costs up-front, instead of leaving line rental and other costs in the fine print.

Written by for Comms ExpressADNFCR-1186-ID-801817800-ADNFCR

BT faces fine over misleading broadband adverts - Article Discussion

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