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Broadband users in Western Europe value a 'connected life' service more than their US counterparts, according to a new survey.
Research conducted by Cisco Internet Business Solutions Group (IBSG) found that 97 per cent of Europeans would pay for such a service, which would see anytime, anywhere access to all household digital media content.
This compared to just 77 per cent in the US, the survey of 1,500 broadband users revealed.
Cisco IBSG Connected Consumer researchers selected a hypothetical service as part of a broader connected life service offering and surveyed consumers across Germany, France, Italy, Spain and the UK.
It found that the concept of ubiquitous connectivity would be valued more by European broadband users than American ones.
Simon Aspinall, managing director, Service Provider, Cisco IBSG, said: "It is clear that European consumers are changing the way they live and play. They are carrying laptops, PDAs and mobile phones as productivity tools and MP3 players for listening to music, whilst using wireless networks to stay connected.
"Europeans are also adopting these advanced technologies and new media applications even faster than US consumers. As Web 2.0 offers more open and collaborative technologies, the demand from European consumers for ground- breaking connected solutions has now reached a critical mass."
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Last Updated: 03/01/2008 18:00
Cisco IBSG: Europeans want connected life - Article Discussion
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