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Virgin Media has announced that it will lay out fibre optic cables across telegraph polls in an attempt to roll out superfast broadband services.
It is the first time the company is bringing fibre cables above ground, and will be used to bring fast broadband to rural areas that can't currently access it.
The move comes after BT announced that it would allow other companies to have access to its infrastructure to lay down cables.
Neil Berkett, chief executive of Virgin Media, said: "This unique trial will allow us to understand the possibilities of aerial deployment and may provide an exciting new way to extend next-generation broadband services."
The government has recently confirmed its commitment to bringing 2Mbps broadband around the country by 2012, although the Conservatives have come out with even more ambitious plans of 100Mbps services by 2017.
Concerns had been raised, however, by farming associations, who are worried that rural areas may get left behind as towns and cities get faster speeds.
News provided by Comms Express, number one for fibre cables on the net.
Last Updated: 12/03/2010 17:52
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