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The outlook of data centre operators is starting to look more positive despite the ongoing global economic downturn, it has been claimed.
According to new research form Emerson Network Power, market sentiment among both operators and users has been buoyed by a drive for efficiency.
ENP's August survey showed that the change in confidence in the sector has been widespread, affecting the majority of respondents to the firm's survey.
Russell Perry, marketing director for Emerson Network Power in Asia, said: "This [shift] shows a clear connection between energy efficiency and cost reduction.
"It also shows that energy efficiency is now widely associated with lower cost, and less so with corporate governance or ‘green’ initiatives from past years."
Google recently released a number of online videos aimed at helping firms boost the energy efficiency of their data centres.
The films were recorded at the company's Data Centre Efficiency Summit.
Last Updated: 21/09/2009 14:00
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