Unified lobbying effort needed for fibre broadband investment

A more unified campaign is needed to bring broadband fibre cables to the UK countryside, it has been suggested.

According to Welsh internet service provider eXwavia, more can be achieved if the respective lobbying groups work together in a more coordinated fashion.

This will increase the likelihood that the government sets aside more funding for fibre network cables in rural areas, the firm believes.

Speaking to ISPreview.co.uk, Annette Burgess, managing director at eXwavia, explained that bodies such as the Federation of Small Businesses, Country, Land & Business Association and farming unions have mounted "great campaigns" to push for improvements.

But in her view, a combined effort is needed for maximum impact.

"We must now work much more closely together to ensure the voices of residents and businesses in the countryside are heard and the government understands the strength of feeling for good, fast and reliable broadband," Ms Burgess stated.

She added that "much more needs to be done" to get the required infrastructure in place, ensuring rural homes and businesses can access super-fast broadband.

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