I read a slogan the other day, ‘Be different or die.’ It got me thinking!
I was never a huge fan of the rock band Placebo, but I do recall a sentiment from their lead singer Brian Molko that really rung true for me. I’m probably doing Mr Molko a huge disservice but I seem to recall he said, “Imitation is the highest form of flattery, but clones kind of get it wrong because we are promoting individuality and being proud of being yourself.”
I abhor things such as fake clothes. The wearer of said clothes will wear the item with aplomb yet surely knowing they’re receiving an inferior quality. And the same applies for rip-off DVD’s, the inferior quality spoils the viewing experience. The DVD seems to arrive in the shop so quickly nowadays and for an affordable price why bother with a pale imitation? So many cinemas have so many offers on now, why not enjoy a treat and pop along and watch it on the big screen?
Industries such as the technology, pharmaceutical and the motor industry all spend billions on innovating new and exciting products only for others to come along and try to seize the day. There was the lawsuit in the summer with Apple claiming that Samsung copied them. Apple was victorious in this particular case in the US but for me if the outcome had gone against them such is the ethos at Apple they would have still gone on innovating.
And of course the online industry is no different. Is your intellectual property yours or can others dip in as and when they desire? Most certainly we’ve seen it happen. I know that it makes us strive all the more harder to keep pushing the envelope. As I’m sure it does other leaders in all markets. I’m always inspired by those who’ve set out to differentiate themselves from any competition. You either want to be THE brand or one of the others.
Innovate not imitate is the key I feel.
Until next timeSteve Wilkin